In a surprising move, ITV producers have gone for an older batch of celebrities to throw into the jungle this year.
Rather than the usual batch of buxom, bikini-clad D-listers, a host of over-60s have been recruited.
At least four of the celebrities who will be thrown into the Australian bush are in their 60s.
Former jockey Willie Carson, 69, has also arrived in town, according to the Sun, and comedian Freddie Starr, 68, was spotted leaving Heathrow.
Starr is famous for the Sun newspaper headline 'Freddie Starr ate my hamster.'
The story, in 1986, was untrue, but remains one of the best-known front pages in history.
U.S actress Stefanie Powers, 69, is also understood to be joining the line-up.
Stefanie, best known for 1980s TV drama Hart To Hart, is said to be jetting into the Gold Coast from Los Angeles.